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The Service Revolution: How CycleLab Is Redefining Bike Maintenance in Switzerland
The way we repair and service bikes is changing – fast.
With digital booking, transparent pricing, and on-demand pick-up and delivery, CycleLab is reinventing the traditional bike workshop model for a new generation of cyclists.
Recently, the Swiss cycling magazine Cyclinfo met with our founders Philipp Tholen and Berni Städler to learn more about CycleLab’s concept, vision, and the story behind the “service revolution.” The interview highlights how technology, transparency, and craftsmanship come together to make bike servicing simpler and more reliable for everyone. Read the full article here.
Founded in Zurich in early 2025, CycleLab’s mission is simple:
Make bike servicing as easy and reliable as ordering your morning coffee.
A New Standard for Convenience
Instead of waiting days or weeks for an appointment, customers can book a service online, choose their preferred time slot, and have their bike picked up directly at home or work. The process is fully digital – from booking to payment – and designed for maximum transparency.
Expertise You Can Trust
Behind the technology stands a highly skilled workshop team that combines traditional craftsmanship with modern process discipline.
CycleLab invests in continuous internal and external training, applies a four-eyes principle for all safety-relevant work, and performs test rides before every return.
Every service package includes a detailed inspection of all safety-critical components, ensuring that each bike leaving the workshop is truly road-ready.
From Local to Scalable
After completing more than 800 services in its first months, CycleLab is now preparing to scale its model across Switzerland. With its unique mix of digital booking, logistical efficiency, and workshop excellence, the Zurich-based start-up is setting new benchmarks in customer experience and operational quality.
The goal:
To build Switzerland’s most trusted and transparent bike service – and ultimately make the daily ride smoother for cyclists everywhere.
